Founders Kent and Ryan met in college, both driven by discipline, sport, and a constant need to perform at their best. When an accident changed Ryan’s life, that shared drive didn’t disappear. It reframed it. Instead of pushing harder, they began thinking about how to stay present, and consistent through everyday moments.

With Kent’s background in neuroscience and Ryan’s in chemistry, they started exploring ways to support mental energy and focus differently. They were looking for something controlled, convenient, suitable for an active, on-the-go lifestyle. Experimenting with nootropics and sharing ideas, they realized there was an opportunity to create a product that aligned with how people move through their day—simple, effective, and easy to use whenever needed.

That thinking led to the creation of Neuro in 2015. Starting with Neuro Energy & Focus that provide support for energy and focus in a way that fits seamlessly into daily routines. Today, with more than 300 million pieces sold globally, Neuro continues to build on that original idea: creating products designed to support people when it matters most.